Published 1st Jul 2024

Innotech becomes the exclusive UK distributor for General Formulations

Effective from 1st September 2024, Innotech Digital will be the exclusive UK distributor for the General Formulations product range

Innotech Digital, one of the UK’s largest suppliers of roll-to-roll digital print materials to the grand format and wide format print sector, has been appointed as the exclusive distributor for General Formulations products in the UK.

General Formulations is a leading US manufacturer of polymeric and cast vinyls.  The company has a strong reputation for delivering innovative products with important and unique features, such as high tack removable adhesives.

The range includes

–        285 RoughMark vinyl for rough surfaces like bricks.

–        229HTR WallMark Canvas for wall applications

–        255 Optimark for window applications with 1-year removability

–        830 AutoMark DRIFT Cast Wrap Vinyl (launched at WrapFest last year).

Derek Shedden, Managing Director at Innotech, says, “Until now, Innotech has been the UK’s largest distributor for General Formulations. We are delighted to have been appointed as the exclusive distributor, which reinforces our commitment to these fantastic products and our success in supplying customers across the UK.”

He adds, “We hold 1000-2000 rolls in stock and have access to GF stockholding in Europe which means customers can be confident of rapid delivery, usually within 8-24 hours, anywhere in the UK.”

Murat Zekeriya Kurdu, Managing Director of General Formulations EMEA, comments, “We have been impressed with the consistent enthusiasm, investment, service and support that Innotech has put into distributing our products. By holding large amounts of stock across the product range, they ensure a reliable supply chain for customers, which is exactly what they want. With several exciting new products being announced later in the year, we are delighted to make this exclusive UK appointment and look forward to a long and successful relationship with Innotech.”

Deepak Bhat, Head of Procurement at Innotech concludes, “This has been a landmark year for Innotech having been appointed distributors for PONGS, Heytex and Seemee (Verseidag) products.

Our suppliers recognise our integrity and ability to uphold and maintain their brand and position in the UK market, demonstrating our commitment not only to our customers but also to our suppliers. By creating strong partnerships with these industry-leading brands, we`re ensuring that our customers have access to a consistent supply of reliable materials that help them fulfil their clients’ needs”

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