General Formulations

General Formulations is a US brand specialising in innovative, pressure-sensitive polymeric and cast self adhesive vinyls for various applications. We're the UK's #1 distributor, and stock an unbeatable range of General Formulations print materials, including polymeric and cast films in various finishes and textures. Most products are also suitable for use with Solvent, Latex and UV-C printers.

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Why Buy From Us?

Rapid Delivery

Place your order before 4:00PM and receive it the next day or sooner. That way, you always get what you want whenever you need it.

Free Goodie Box

Our free goodie boxes are famous in the trade!  Get one free with every order over £150 excl. VAT and delivery.

Stocked to Serve

With over 250,000 roller banners and 3 million square metres of digital print media in stock, we’re stocked to fulfil any order.

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General Formulations

Specialist self-adhesive films.

General Formulations is a US brand specialising in innovative, pressure-sensitive polymeric and cast self adhesive vinyls for various applications.

We’re the UK’s #1 distributor, and stock an unbeatable range of print materials from their collection, including polymeric and cast films in various finishes and textures. Most products are also suitable for use with Solvent, Latex and UV-C printers.

They are one of few manufacturers that can boast an option featuring an optically clear adhesive that can be wet applied and removed within one year of application (GF255 Optimark). Additionally, their high tack removable adhesive provides excellent, instant strength when applied and can be removed easily within six months of application.

The General Formulations range includes films for indoor and outdoor graphics applications, such as window and vehicle graphics, wall coverings, dry-erase laminate boards, and clear static cling vinyl for temporary displays.

Vinyl products like 285 RoughMark, 229HTR WallMark Canvas, and 255 Optimark Optically Clear Vinyl have exploded in popularity since we brought them to the UK in 2018. They are considered the best products on the market for long-term applications.

If you want reliable self-adhesive vinyls with unique adhesive systems for specialist applications look no further.

Browse the range below, or contact us for help choosing the best products. We can also send out free samples of the products that interest you.

Frequently Asked Questions

Who are General Formulations?

They are a leading pressure-sensitive vinyl film manufacturer headquartered in Sparta, Michigan. They offer high-performance polymeric and cast films for signage, vehicle graphics and speciality markets. Innotech are the largest distributor of their vinyls in the UK.

What are General Formulations films made from?

The films are mostly made from PVC, but also include products made from polyester and polypropylene. Their specialism is polymeric vinyls which are durable, long term vinyls, but they are also rapidly expanding into the cast vinyl market too.

What does the General Formulations range include?

The range includes self adhesive vinyls designed for application to bricks, concrete, plywood or windows. Their unique high tack removable adhesive can be found on their RoughMark and WallMark ranges. 255 Optimark vinyl also features a unique wet apply adhesive that can be removed up to 1 year after application.

What are the applications of General Formulations media?

You can use their products on walls, floors, windows, vehicles, advertising displays, and flat hoardings. Window graphics, wall graphics, and floor graphics are common use cases for their vinyls.

Why choose General Formulations self adhesive vinyls?

They are the leader in adhesive systems for pressure senstive vinyl, which is combined with a premium-grade material that provide superior performance. They are also designed for exceptional results in any printing project with vivid and accurate colour reproduction. You can get them from Innotech, the UK's largest distributor and stockist.