Published 18th Oct 2023

PVC Free Materials: The Ins and Outs

We often talk about PVC Free materials – and that’s not a bad thing.  But PVC free means more than just what it states.  PVC Free is just the beginning.

Once we’ve decided we’re going for PVC Free, you then have to decide what is taking its place, and that opens up a whole new world of possibilities.  And most importantly it starts with what the alternative material is made.

You’ve got PET, PE, PP and even Cellulose fibres.  While they’re all PVC Free, each one has different properties, and degrees of recyclability that you should be aware of.


PET (Polyethylene Terephthalate or Polyester)

Widely recognised for its durability and lightweight nature, PET is a popular plastic used in PVC free materials. It maintains vibrant colours and sharp details while being resistant to wear and tear when combined with a PVC free coating.

It is generally relatively easy to recycle with schemes being worked on to take it one step further.

View an example »


PE (Polyethylene)

Offering a versatile range of applications, PE is known for its flexibility, toughness, and resistance to various chemicals. Whether it’s banners, posters, or signage, PE stands as a reliable choice. It does tend to be used for short term applications.

While recycling PE may require specific processes, advances in technology have made it an increasingly sustainable option.

View an example »


PP (Polypropylene)

With excellent chemical resistance, durability and a wide range of applications, PP has become a staple in the printing industry. It is particularly valuable for applications like outdoor banners and signs due to its weather-resistant properties.

But perhaps the main benefit of PP is that it’s highly recyclable, making it a strong contender for environmentally conscious print projects.

View an example »


Cellulose Fibres

Derived from renewable plant-based sources like wood pulp or cotton, cellulose fibres represent a revolutionary shift towards sustainable printing. Not only are they biodegradable, but they also have a lower environmental impact compared to traditional plastics.

This is an especially valuable product as an interim solution while recycling infrastructure is improved.

View an example »


When you’re looking at PVC-free alternatives, it’s also really important to look at the whole life cycle of the material. This means everything from its production, use, to what happens end-of-life. Perhaps most important of all, how easy will it be to recycle the materials, because this will vary by the material you choose.

So by investing the time up front to think about the materials you choose you’re not only ensuring high-quality prints but also contributing to a more sustainable and environmentally responsible printing industry. Each choice brings us one step closer to a cleaner, greener future in wide format printing.

Latest blog posts

View all posts
anti-wicking technology

The Importance of Anti-Wicking Technology in Backlit Materials

When backlit banners perform at their optimum, they can produce incredible attention-grabbing displays. However, these [...]

Imagink case study

Fast Reactions Save the Day at Imagink

Imagink’s Challenge Imagink found themselves in a bit of a pickle when a client suddenly doubled the size of a [...]

Pets in Print

Dress to Impress for the 2024 Pets in Print Trophy

Innotech is printing 100 designer dog bandanas to help your furriest office colleague claim the title Innotech Digital [...]

View all posts